The 12-Step Framework for High-Converting Landing Pages

Every page we build follows the same checklist. Steal it.

The 12 steps

1. Outcome-led headline
2. Specific subhead with proof
3. Hero CTA + secondary CTA
4. Social proof bar
5. Problem/agitate block
6. Benefit-led service blocks
7. Lead magnet strip
8. Why-us / differentiators
9. Case studies with metrics
10. Testimonials with photos
11. FAQ
12. Sticky / floating CTA

Each one removes friction or adds trust. Skip none.