Category: Frameworks

  • The 12-Step Framework for High-Converting Landing Pages

    Every page we build follows the same checklist. Steal it.

    The 12 steps

    1. Outcome-led headline
    2. Specific subhead with proof
    3. Hero CTA + secondary CTA
    4. Social proof bar
    5. Problem/agitate block
    6. Benefit-led service blocks
    7. Lead magnet strip
    8. Why-us / differentiators
    9. Case studies with metrics
    10. Testimonials with photos
    11. FAQ
    12. Sticky / floating CTA

    Each one removes friction or adds trust. Skip none.