Most homepages leak conversions in 5 predictable places. Fix these and you’ll lift lead volume by 20–40% — without spending a single extra rupee on ads.
1. A vague hero headline
If a visitor can’t answer “what does this company do for ME?” in 5 seconds, you lose them. Lead with the outcome, not your process.
2. No social proof above the fold
Logos, star ratings, customer counts — borrow trust before you ask for it.
3. Weak CTAs
“Submit” converts 11–18% worse than benefit-led labels like “Get my free audit”.
4. Long forms
Each extra field drops conversion by ~6%. Ask for the minimum.
5. Slow load
Every 1s of delay costs ~7% conversion. Compress, defer, and ship images right.
Want us to audit your homepage for free? Book a call — we’ll show you 3 quick wins.