A breakdown of the SEO + landing-page playbook that took our HR-Tech client from 12 weekly demos to 46 in just 90 days.
The starting point
Strong product, weak top-of-funnel. Branded search dominated, but non-branded traffic was flat for 14 months.
What we did
- Mapped 12 ICP-led topical clusters
- Shipped 44 SEO articles in 11 weeks
- Rebuilt the “/use-cases” landing pages with social proof + ROI calculator
- Connected GA4, HubSpot and CallRail for true attribution
Results
Organic sessions: 120K → 460K monthly. Demo-to-SQL up 22%. ROI was visible in month 2.
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